Category: Case Study
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Halida Export All Malt: Stepping into the Premium Segment
1. Halida and the journey of overcoming challenges Halida, one of the oldest domestic beer brands in Vietnam, was once a familiar name on Vietnamese drinking tables. Produced by the Carlsberg Group, Halida represented a popular beer segment, serving the majority of the domestic market. However, from 2018-2019, the brand gradually lost its competitiveness in…
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Halida Brand Repositioning: A Strategic Transformation
The Transformation Journey of a 30-Year-Old Brand Tracing the lineage of Halida, a brand steeped in over 30 years of history, one recalls its initial presence. As a young boy during Tết festivities, the Halida beer can on the family table, with its powerful elephant emblem and the prominent “Halida” name, sparked curiosity. This early…