Tag: Brand Activation
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Turning the Tide: Tuborg’s Journey to Reclaiming Its Spot in Vietnam
Introduction Tuborg, a prominent international beer brand with a rich history, initially launched in Vietnam with high hopes of tapping into the country’s growing beer market. The brand’s edgy, youthful image seemed to promise a perfect fit with the vibrant, rapidly developing Vietnamese market. However, the journey of Tuborg in Vietnam took a turn for…