Tag: Celebrity Endorsement
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Launching Tuborg Ice: A Strategic Move to Tap into the Easy-to-Drink Segment
Introduction The launch of Tuborg Ice marked a significant turning point for Tuborg in its quest to evolve and cater to the changing demands of modern consumers. For years, Tuborg had been synonymous with strength and boldness, a brand associated with strong beer choices that attracted a particular audience. However, as consumer preferences shifted toward…
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How Gogi House Captured Vietnam’s BBQ Market with a Star-Powered Campaign
Vietnam’s restaurant landscape has evolved rapidly over the last few years, with the booming demand for both international and premium dining experiences. Among the most notable players in this surge is the Korean BBQ segment. As more consumers flock to enjoy the sizzling experience of grilling high-quality meat at the table, one brand, in particular,…