Tag: F&B Marketing
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How Kichi-Kichi Refreshed Its Brand to Win Over Younger Consumers
Introduction: A Legacy Brand Faces a New Challenge Once a household name for its signature hot pot, Kichi-Kichi had enjoyed a solid decade of success. But as the years passed, the brand found itself facing a rapidly changing market. By 2018, the iconic hot pot chain had plateaued, struggling to capture the attention of younger…
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How Gogi House Captured Vietnam’s BBQ Market with a Star-Powered Campaign
Vietnam’s restaurant landscape has evolved rapidly over the last few years, with the booming demand for both international and premium dining experiences. Among the most notable players in this surge is the Korean BBQ segment. As more consumers flock to enjoy the sizzling experience of grilling high-quality meat at the table, one brand, in particular,…