Tag: Food and Beverage
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Number 1 Soya: Differentiating and Winning Self Indulgence in the Shrinking Soy Milk Market
Introduction The Soy Milk market, valued at approximately 5kB VND, is currently facing a period of stagnation. As consumer preferences shift towards other alternatives, the demand for soy milk has begun to shrink. Market leader Fami currently holds a dominant 81% market share, leaving Soya with only 5.7% of the market. The rapid growth and…
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How Gogi House Captured Vietnam’s BBQ Market with a Star-Powered Campaign
Vietnam’s restaurant landscape has evolved rapidly over the last few years, with the booming demand for both international and premium dining experiences. Among the most notable players in this surge is the Korean BBQ segment. As more consumers flock to enjoy the sizzling experience of grilling high-quality meat at the table, one brand, in particular,…