Tag: Point Of Sale Activation

  • Halida Brand Repositioning: A Strategic Transformation

    The Transformation Journey of a 30-Year-Old Brand Tracing the lineage of Halida, a brand steeped in over 30 years of history, one recalls its initial presence. As a young boy during Tết festivities, the Halida beer can on the family table, with its powerful elephant emblem and the prominent “Halida” name, sparked curiosity. This early…