Tag: Point Of Sale Activation
-
Turning the Tide: Tuborg’s Journey to Reclaiming Its Spot in Vietnam
Introduction Tuborg, a prominent international beer brand with a rich history, initially launched in Vietnam with high hopes of tapping into the country’s growing beer market. The brand’s edgy, youthful image seemed to promise a perfect fit with the vibrant, rapidly developing Vietnamese market. However, the journey of Tuborg in Vietnam took a turn for…
-
From Empty Tables to Full Profits: How Golden Gate Revolutionized its Weekday Lunch with Smart Marketing
In the competitive world of restaurant marketing, the quiet hum of a half-empty dining room during weekday lunch is a familiar challenge. This case study explores how Golden Gate Restaurant Group (GGG), a titan of Vietnam’s F&B industry, transformed this period of low footfall into a significant revenue stream through a targeted and automated marketing…
-
Halida Brand Repositioning: A Strategic Transformation
The Transformation Journey of a 30-Year-Old Brand Tracing the lineage of Halida, a brand steeped in over 30 years of history, one recalls its initial presence. As a young boy during Tết festivities, the Halida beer can on the family table, with its powerful elephant emblem and the prominent “Halida” name, sparked curiosity. This early…